“What is important is seldom urgent and what is urgent is seldom important.”
Dwight D. Eisenhower, 34th President of the United States

I have been remiss.  I know about a really great tool for prioritizing tasks and I have never written about it.  Sorry about that.  I learned it from Steven Covey’s books on productivity years ago, but it’s actually credited to Dwight D. Eisenhower and appropriately named The Eisenhower Box.

Seriously, I’ve never written about this?  Unbelievable.

Upon googling the term just moment’s ago, I learned the tool is also called the Eisenhower Decision Matrix or the Urgent / Important Matrix and these names begin to explain how and why this tool works.

Eisenhower drew this box, with the two axes of Important and Urgent.  His theory was that any and every task is either Important or Not Important, and either Urgent or Not Urgent.   Of course, there is some in-between, but those are the basics.  Here is the blank box.

Important tasks fuel your mission and vision, improve your bottom line, help you reach your goals.  (And Non-Important tasks do not.)

Urgent tasks have a time component that demands your attention, with a deadline attached. (And Non-Urgent tasks do not.)

What Eisenhower’s quote, “What is important is seldom urgent and what is urgent is seldom important”  also tells us is that we risk getting so distracted by urgent tasks all the time that we fail to take care of our important tasks.

These two axes together give us the option of 4 different distinctions for any given task or duty we have.

• (Quadrant 1) Important and Urgent
• (Q2) Non-Important and Urgent
• (Q3) Important and Non-Urgent
• (Q4) Non-Important and Non-Urgent

So, if we can agree that almost any task can either be Important or Non-Important, and Urgent or Non-Urgent, then we can use this tool to sort and prioritize our tasks.  If we can determine what is both important and urgent for our goals and productivity, we will get our important work done with more ease and focus and less stress and confusion.

If we take this tool one step further, we can designate a quadrant for all of our tasks, and take the next step – DO, DECIDE, DELEGATE or DELETE, required on those as well.

What would each type of task look like:

• Important and Urgent:  Today’s work.  For me, go and work with client, give presentation, write article.   Working on these tasks is the best and most productive use of my time.  Their completion moves me towards my goals.
• Non-Important but Urgent (time related):  Order routine office supplies, respond to today’s texts and emails, drop off donations from a client to a charitable organization, post to Facebook business page, publish newsletter.  Many of these tasks are important to do, but it isn’t important WHO completes the task.  I can ask myself, am I the only person who can do these tasks, or could I delegate them to others?
• Important and Non-Urgent: design a new presentation, start a fitness plan, visit a financial advisor, re-imagine my website.  Make a Plan and a Date (though not today) for getting these tasks done. 
• Non-Important and Non-Urgent: scrolling social media, binge watching ANYTHING, eating cookies, over-organizing the minutiae in your desk drawer.
  You could let any all of these tasks go. 

Let’s use the Eisenhower Box to prioritize your organizing projects.

At my classes, I give 4 possible projects and then walk folks through the decision process to pick the first project.  The four projects are organizing your

1. Kitchen,
2. Linen Closet,
3. Garage or
4. Attic.

Let’s imagine these are your 4 projects and you want to decide which has the highest priority, and is therefore your starting point.

All are important, so let’s consider urgent.

Attics are rarely urgent projects.  The stuff in the attic has been there for years, and it will still be there once the other projects are complete.

Garages are sometimes urgent, depending on the time of year.  Let’s say the goal is to organize your garage so you can park your car indoors this winter, but it’s June.  Important yes, but not too urgent.

Kitchen or linen closet?

Did your doctor give you a new diagnosis that requires a special diet?  Are you having a party soon, or you just really need to go to the grocery?  Then, your kitchen organizing project is both important and time sensitive (urgent).

What if there is a drive at a local animal shelter this weekend, though, collecting used towels and bedding for the animals?  That creates a deadline and therefore urgency for your linen closet project.

So, in order, we would tackle either the kitchen or linen closet first, then the other second, then the garage and finally the attic.

Make sense?

Look at your day and week this week and imagine where else you can use this great decision making tool!